BoneFrog Coffee · Topflyte Global

Launch Hub

The internal tools, plans, and brand standards for running BoneFrog. Pick a page to get started.

Run the launch
Per-launch checklist

Launch System

The 11-phase checklist for every launch. Pick a track (coffee, merch, collection, or combined drop) and work top to bottom. Tracks progress, owners, and notes.

Open the Launch System
Plan and post
The 90-day plan · Jun to Sep

Team Schedule

The dated monthly plan. Wednesday commerce, Friday coffee and mission, a letter every other Sunday. The high-level view of what runs when, June through September.

Open the Team Schedule
The execution deck · Jun to Aug

Social Posting Calendar

The day-by-day build sheet. Five posts a week on the Know, Like, Trust, Desire rotation, the Wednesday merch drop, the Friday coffee and mission send, blogs, and the Caption Bank.

Open the Posting Calendar
Brand standards
The standard, applied

Team Brand Guide

How the brand works across social, images, website, and email. Voice, palette, typography, the channel matrix, the content engine, and the pre-publish QA gate.

Open the Brand Guide
The standard itself

Brand Document v4

Identity and creative vision. The one filter every output passes through: is this worthy of the people we are honoring. Everything else is measured against this.

Open the Brand Document

Companion documents

The Launch System Word document, the 12-Month Calendar, and the Automation Engagement Playbook are the dated source-of-truth plans. They live in the BoneFrog client folder, not on this hub.

How your progress works

The Launch System saves your checkboxes, owners, and notes automatically in your own browser on this device. They are private to you, not shared across the team, and they stay until you clear them with the Reset button. The brand and calendar pages are read-only references.